GC Meyers & Associates
Your Marketing Department
Comment , question or an idea?
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About You and Your Organization - Who You Are
Area(s) of Responsibility
About Your Operation - What You Do and How You're Doing It
Products / services you provide
What your company does best
Your gravest concern about your business
Is your business seasonal?
If yes, when and what impacts the fluctuation?
If you were your customer, how would you describe the level of service your company provides, and what changes would you recommend to make it better?
Please complete the following sentence by ranking the choices in the order ( 1 to 7) of importance TO YOU:
To be successful, a business must be the very best in providing . . .
Excellent Customer Service
Quality Products and Servces
About Your Customers - Who They Are and How You're Reaching Them
Describe your typical customer:
How do you currently reach your customers and prospective customers (check all that apply)
About Your Marketplace - Where You Generate Your Business
Whom do you consider your most direct competitors?
In what areas of your business do they excel over you?
Among your competitors, where do you think you rank in the marketplace? (please be objective)
Describe your typical customer:
In what areas to YOU excel over them?
What Market Research have you conducted? (include all resources)
About Your Image - How You and Others See You
Do you have a company logo, trademark, slogan, etc?
Please forward a copy of your current letterhead or other piece that contain your identifying information by e-mail, fax or regular mail.
Our contact information appears at the top of each web page.
If yes, do you think it accurately portrays the business image you want?
If no, do you think your business needs a new identifying mark?
What advertising or marketing does your company do now?
What advertising or marketing would you do if you had more time or money?
If no, do you think you need one?
Is your website providing the return on your investment you expected?
Please rate the advertising/marketing options below in the order ( 1- 14 on the left) that you consider most effective (1 is best). Then check the box to the right of each option you use now or have used.
Special offers on your website
Banner ads on other websites
Sponsorship of community events
Signage - your business location
Outdoor (billboard, vehicles, etc)
Group Distribution e-mail
About Your Approach to Research and Planning
How important is it that your organization conduct customer and/or market research?
Which of the following has been conducted on behalf of your organization?
If you have conducted one or more of the research models above, briefly summarize what you learned:
Did you consider it helpful?
Was it worth your inviestment?
Does your organization have a business plan?
If yes, how well would you estimate you are working your plan?
How important is it that your organization have a business plan?
Business Plan prepared by:
Do you have a marketing plan?
If yes, how effective do you think your Marketing Plan is?
How important is it that you have a marketing plan?
Marketing Plan prepared by:
About Your Commitment - Enhancing Your Image and Success
How important is it that your organization portray a consistent look in all its published material?
How important do you consider community, civic and business memberships (Chambers of Commerce, trade associations, networking groups, service organizations, etc)?
How much time are you willing and ableto devote to planning?
Are you willing to commit a portion of your budget to the marketing and planning?
If you have a budget in mind, please enter it here?
If you have employees, will you allow us to involve them in the marketing and planning process?
Effective Marketing and Planning will solve your toughest business challenges.
602.770.8202 fax 623.258.4192