GC Meyers & Associates
GC Meyers & Associates
Your Marketing Department
Comment , question or an idea?
Click the Starburst;  we're listening.
  About You and Your Organization - Who You Are
Your Name
Title / Position
Area(s) of Responsibility
Company Name
Address
City, State, Zip
Phone Number
Fax Number
Cell or other Phone
E-mail
Website
Type of Business:
No. of Employees:
  About Your Operation - What You Do and How You're Doing It
Products / services you provide
What your company does best
Your gravest concern about your business
Is your business seasonal?
If yes, when and what impacts the fluctuation?
If you were your customer, how would you describe the level of service your company provides, and what changes would you recommend to make it better?
Please complete the following sentence by ranking the choices in the order ( 1 to 7) of importance TO YOU:

To be successful, a business must be the very best in providing . . .
Excellent Customer Service
Fast Delivery
Quality Products and Servces
Honesty and Integrity
Anytime Access
Low Prices
A Professional Image
  About Your Customers - Who They Are and How You're Reaching Them
Describe your typical customer:
Where are they located?
How do you currently reach your customers and prospective customers (check all that apply)
  About Your Marketplace - Where You Generate Your Business
Whom do you consider your most direct competitors?
In what areas of your business do they excel over you?
Among your competitors, where do you think you rank in the marketplace? (please be objective)
Describe your typical customer:
In what areas to YOU excel over them?
What Market Research have you conducted? (include all resources)
  About Your Image - How You and Others See You
Do you have a company logo, trademark, slogan, etc?
Please forward a copy of your current letterhead or other piece that contain your identifying information by e-mail, fax or regular mail.
Our contact information appears at the top of each web page.
If yes, do you think it accurately portrays the business image you want?
If no, do you think your business needs a new identifying mark?
What advertising or marketing does your company do now?
What advertising or marketing would you do if you had more time or money?
Do you have a website ?
If no, do you think you need one?
Is your website providing the return on your investment you expected?
Please rate the advertising/marketing options below in the order ( 1- 14 on the left)  that you consider most effective (1 is best). Then check the box to the right of each option you use now or have used.
Newspaper Advertising
Newspaper Inserts
Direct mail
Statement/billing Inserts
Radio advertising
Television advertising
Expo's, trade shows
Special offers on your website
Banner ads on other websites
Sponsorship of community events
Network group gembership
Signage - your business location
Outdoor (billboard, vehicles, etc)
Other
Rank
Rank
Group Distribution e-mail
Periodic Newsletters
  About Your Approach to Research and Planning
How important is it that your organization conduct customer and/or market research?
Which of the following has been conducted on behalf of your organization?
If you have conducted one or more of the research models above, briefly summarize what you learned:
Did you consider it helpful?
Was it worth your inviestment?
Research conducted by:
Does your organization have a business plan?
If yes, how well would you estimate you are working your plan?
How important is it that your organization have a business plan?
Business Plan prepared by:
Do you have a marketing plan?
If yes, how effective do you think your Marketing Plan is?
How important is it that you have a marketing plan?
Marketing Plan prepared by:
  About Your Commitment - Enhancing Your Image and Success
How important is it that your organization portray a consistent look in all its published material?
How important do you consider community, civic and business memberships  (Chambers of Commerce, trade associations, networking groups, service organizations, etc)?
How much time are you willing and ableto devote to planning?
Are you willing to commit a portion of your budget to the marketing and planning?

If you have a budget in mind, please enter it here?
If you have employees, will you allow us to involve them in the marketing and planning process?
Effective Marketing and Planning will solve your toughest business challenges.
The
pieces
will fit !
602.770.8202              fax 623.258.4192
gail@gcmeyers.com

Sales Representatives
Your Newsletter
Media Advertising
Telemarketing
Broadcast Fax or E-mail
Networking / Word of Mouth
Website
Other - describe:
yesno
yesno
yesno
yesno
yesno
yesno
Use
Use
Use
Use
Use
Use
Use
Use
Use
Use
Use
Use
Use
Use
Use
Use
Very ImportantModerately ImportantNot Important
Focus GroupsMail SurveysTelephone SurveysSecrret ShopperOther:
yesno
yesno
Very ImportantModerately ImportantNot Important
yesno
Very wellOnce in a whileNot at all
Very ImportantModerately ImportantNot Important
yesno
Very effectiveModerately effectiveNot effective
Very ImportantModerately ImportantNot Important
Very ImportantModerately ImportantNot Important
Sole Proprietorship
Corporation
Non-profit
YesNo
1 - 2  hours per month1 - 2  hours per weekWhatever it takes
YesNo
Option #1Option #2